Honestly, I wonder why they don't bother to put an example on the main page. Looking at the github repo of the project [0] (which doesn't have a folder "example" as well), it says:
node-webkit is an app runtime based on Chromium and node.js. You can write native apps in HTML and JavaScript with node-webkit. It also lets you call Node.js modules directly from the DOM and enables a new way of writing native applications with all Web technologies.
So I suppose it's about desktop apps ("native" must mean "desktop").
[0] https://github.com/nwjs/nw.js