The way they present this gives me a really bad taste. I think it's ridiculous that the quoted monthly payment includes a business deduction (which, if you're one of the few people it actually applies to, you'd get no matter what car you owned), California tax credits (lower in the rest of the US), savings vs. a 19mpg car figuring $5 a gallon gas (gas isn't that expensive, and my sports coup gets 21 mpg), and the monetary value of the time saved from not gassing up your car! This is just misleading and will turn people away from Tesla. The only thing "new" here is the guaranteed residual value, and other automakers (such as Hyundai) have offered that in the past. I usually have great admiration for Elon Musk and what Tesla is doing, but this is ridiculous and basically false advertising.
Admittedly, it ends up being a lot more if you don't live in California, drive a car that gets a more reasonable MPG, etc. Whether it will turn people away or lead people to doing the research themselves remains to be seen.
