This is only a product for anti-social nerds. Most people will not pay a premium for this (this isn't waymo's product).
Edit: lots of people commenting on here how they're normie and they would still prefer waymo. Read what I wrote again - I didn't say normies wouldn't prefer, I said normies wouldn't pay a premium. So unless waymo is planning on being a luxury car service (which it's not) that can't possibly be their intended product/market.
They absolutely will. I'm a very social person but when I'm going home from a date with my girlfriend I always want a Waymo just because I don't want a 3rd person involved. And sometimes I'm having a bad day and don't want to have to make small talk. And it's nice that I can talk on the phone without disturbing someone.
Safety is normally ok in an uber but in a Waymo it’s much higher. Whether I’m talking about driving safety or personal safety from the/for the driver, you pick. But generally you can charge more for a safer product.
This comes up in conversation at office events, every woman in our office always agrees they will choose waymo over uber every time, due to the lack of (presumably male) driver.