If consumers didn't care, companies wouldn't go to extreme lengths to hide the fact that they are tracking you, and to invent craxier and crazier dark patterns to trick you into giving up your data.
Illusion of choice forced onto you by the tracking industry. Again, if consumers didn't care, the tracking industry wouldn't need to present users with this "choice".
E.g. when iOS introduced "ask apps to not track", 96% of users clicked "do not track": https://arstechnica.com/gadgets/2021/05/96-of-us-users-opt-o...
If consumers didn't care, companies wouldn't go to extreme lengths to hide the fact that they are tracking you, and to invent craxier and crazier dark patterns to trick you into giving up your data.