This is always a cute proposal, but what are people expecting to happen? If such a law actually rolled out with strong enforcement, all the buttons would just change from "Buy" to "Rent", which wouldn't meaningfully improve access to and fair usage of media.
It would create consciousness about the whole affair and not just in some nerd circles, but in the general population. People know the difference of buying and renting and they will be enraged if found out they have been scammed.
