Man I despise Facebook, no two ways about it. But one time our dog slipped her collar and escaped while we were out of state. We got back late in the evening after she had bolted. We were up all night searching for her and we posted to the Ft. Collins Lost & Found group. We got a few hits that night, and by the next morning there was so much participation that we could trace her movement through town with an accuracy rate of a few blocks. The latest picture was at the intersection of a side-road and the state highway as it left town, so I was down there, looking around and freaking out that she was street pizza, when she booped me on the back of the leg. Don't know how I missed her but I sure am glad she found me.

When social media works right it's an amazing thing. It's just too bad that we don't use 90% of it right. As an example I've never given back to that commons when I see a stray pet.