"It's only recently I've fully started to appreciate just how much money enterprise clients willing drop on "simple" products that meet their needs."
Not just enterprise clients - almost any business.
I run a tiny, cash-strapped film production company and do various bits of Internet Marketing stuff on the side. We're about the smallest entity you could imagine that can still be called a "company".
I'll cheerfully drop $100 or more per month on a service that will save me a day a month of work or increase profits on a project by 10% - because in both cases, I come out ahead.
Consumers are buying on "value", on gut feelings and emotion, and all sorts of other things. Businesses are buying on "will this make me more money than it costs?"
Not just enterprise clients - almost any business.
I run a tiny, cash-strapped film production company and do various bits of Internet Marketing stuff on the side. We're about the smallest entity you could imagine that can still be called a "company".
I'll cheerfully drop $100 or more per month on a service that will save me a day a month of work or increase profits on a project by 10% - because in both cases, I come out ahead.
Consumers are buying on "value", on gut feelings and emotion, and all sorts of other things. Businesses are buying on "will this make me more money than it costs?"