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When I worked at a restaurant that did Ubereats/door dash/GrubHub, we had a 15% upcharge on order through those platforms.

We would tell repeat customers they could use our website/app/phone to order directly and save the 15%. Almost no one converted. Convenience really is king.



So what this POS company is doing that’s kind of interesting is they have a mobile app just like Uber Eats/Doordash but it seems to be direct through the restaurant: https://apps.apple.com/us/app/local-by-toast/id1362180579

Actually when I ordered through it I paid $45 instead of $60 via DoorDash/Uber Eats but the order was delivered by Uber.

The reason why I think this version will work is because it’s the same level of convenience in a centralized mobile app so single payment method, single portal to browse restaurants etc.

(I have no association with this company I just was looking into this last week on the train)


Win-win then, since you made the upcharge.




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