How big is NVIDIA now? You don't think breaking into that market is a good strategy? And, yes, I understand that this is targeted at gamers and not ML. That was the point of the comment I made. Maybe if they did target ML they would make money and open a path to the massive server market out there.
A video card that beats the 4060 for under $250 is very much going to be a problem for AMD and is going to eat the "low end" market if it is reasonably stable.