I guess prejudice is in the eyes of the beholder... "creative" (at least for me) = "people that draw or play stuff". Therefore, designers, music composers and painters/whoever-draws-cartoons. I don't see how this implies that software people don't "create" stuff (and at the same time, I don't understand the need of some to be seen as "software artists" when writing raytracing software or "engineers" when writing a bloody webapp...)