The way myzagines presents the magazines is pretty impressive. Furthermore, the scans contain all the original advertisements. Meaning, the 16,000+ users are also seeing the ads. Plus no paper is being wasted by producing magazines that no one buys/reads.

It wouldn't be hard to monetize the site and I'm sure lots of people would be willing to pay $5-10/month for some sort of "all you can eat" subscription (I would).

It's like the PRQ guys created a nice distribution platform for these publishers and they don't even realize it.