This is a great example of a problem where Apple has placed their own financial interests above their users.
They could make their computers and phones highly upgradeable and repairable, they're brilliant at these kinds of engineering challenges, but they choose not to because they would (presumably) not make as much money as they currently do.
But that leaves an opportunity for others to come along, like this company, and serve the market better than Apple.
I hope this company succeeds at least enough to force Apple's hand, in the way Tesla forced automakers to move to EVs.
They could make their computers and phones highly upgradeable and repairable, they're brilliant at these kinds of engineering challenges, but they choose not to because they would (presumably) not make as much money as they currently do.
But that leaves an opportunity for others to come along, like this company, and serve the market better than Apple.
I hope this company succeeds at least enough to force Apple's hand, in the way Tesla forced automakers to move to EVs.