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Certainly seems to open the door for some creative PR campaigns by impacted apps.

I'd personally prefer not to have any of the ad tracking stuff, especially at the OS level.



Like it or hate it, app install ads often pay the best and are how a lot of free-to-the-user apps earn money.

Before the wave of whinging I'm not pro ads. I'm just pointing out this is a big disruption to the financial models of many free apps.


Ad campaigns nothing, that seems like a legal risk to me.




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