> If they weren't actively thinking about visiting one or actively looking for things to do and your advertising convinced them to do it
... which is exactly what our ads are doing. None of the targetting that we do is related to anything else than entertainment, or activities to do. I even had to black list plenty of keywords that triggered our ads, some for prostitution service even.
Believe me, if we weren't targetting like that, it would cost WAY TOO MUCH. I'm pretty happy right now with an average 4.95% of CTR for the past 2 weeks.
... which is exactly what our ads are doing. None of the targetting that we do is related to anything else than entertainment, or activities to do. I even had to black list plenty of keywords that triggered our ads, some for prostitution service even.
Believe me, if we weren't targetting like that, it would cost WAY TOO MUCH. I'm pretty happy right now with an average 4.95% of CTR for the past 2 weeks.