The AP is a wire service. They deal in commodity news. But it is very common for newspapers and magazines to agree to cover stories in return for an exclusive.
Obviously, but this is a mention, not a feature article in an entertainment magazine. Engadget will cover something after Gizmodo and vice versa. It's ridiculous that TechCrunch won't.
I stopped reading TC a while ago because the signal to noise ratio started diving, but I wouldn't read it now even if it had great content. I don't care who has what first, I'll read who's comprehensive and honest.
Mike wants to be the new CNET and that's not going to happen by being a bitch about being first.