>are currently aimed towards the professional Media and Entertainment sector,
That's possible. Based on previous AWS services "democratizing" infrastructure services, it seems to also target other entities that are not in the media/entertainment center but still want a robust streaming platform.
The options for those dipping their toes into video streaming were:
(1) use Youtube, including live stream functionality[1]
(2) outsource to video streaming platform
(3) do-it-yourself -- difficult to implement before but easier now with the building blocks of AWS Media Services
In support of scenario (3), Alex Dunlap the General Manager at AWS Elementa wrote[2]:
>"This not only helps traditional video providers innovate faster, but it also opens up new opportunities for startups, government agencies, schools, and multinational enterprises that, before today, had limited access to premium-quality video technology."
That's possible. Based on previous AWS services "democratizing" infrastructure services, it seems to also target other entities that are not in the media/entertainment center but still want a robust streaming platform.
The options for those dipping their toes into video streaming were:
(1) use Youtube, including live stream functionality[1]
(2) outsource to video streaming platform
(3) do-it-yourself -- difficult to implement before but easier now with the building blocks of AWS Media Services
In support of scenario (3), Alex Dunlap the General Manager at AWS Elementa wrote[2]:
>"This not only helps traditional video providers innovate faster, but it also opens up new opportunities for startups, government agencies, schools, and multinational enterprises that, before today, had limited access to premium-quality video technology."
[1] https://support.google.com/youtube/answer/2474026?hl=en
[2] http://www.businesswire.com/news/home/20171127005339/en/AWS-...