It's a terrible name, it also has the property that stupidly configured web filters could filter it due to string matching the first part of the word.
It also makes your employees look stupid when they tell their landlords, bank accounts, dates that they work at Cockroach Labs. Good luck explaining that you aren't an exterminator.
There's nothing wrong at all with being an exterminator – but in general you probably don't want people to assume you're something you're not. The name doesn't help with that.
It also makes your employees look stupid when they tell their landlords, bank accounts, dates that they work at Cockroach Labs. Good luck explaining that you aren't an exterminator.