Unfortunately, there is nothing you can do about it. It a market with low barriers to entry, incentives tend to get played out to the extreme. In the web industry, marginal costs are low enough that zero is a possible price point, with advertising, so most of the industry has adopted it.

This is not a new phenomena. Most local daily newspapers charge $0.25 or $0.50 even though the price doesn't cover their production cost. However, it ensures a wide distribution so they can make it up on advertising.